Miša Lukić: Business Design is the most effective and innovative way of tackling highly complex business problems.

Every room in the New Startegy office has a name that starts with NEW. There’s an impressive conference room with a huge video wall they use for presentations, workshops, and conference video calls. They have named it the New World. Their brainstorming oasis is called New London. The café, which has excellent coffee and great music, is called New Amsterdam. Every office also has the name of the person it belongs to written across its glass door with the prefix New as a reminder that there’s no resting on our laurels and that we have to be new and improved versions of ourselves every day, if we want to succeed again. So, it follows that this is a conversation with New Miša…