As an experienced brand building expert, Tatjana is using her power of creative transformation to elevate your business and brands to its true potential.
With 20 years of experience in market & consumer understanding, brand and communication creation and brand architecture building, she held the Strategic Director position for some of the largest communication agencies in Serbia: Leo Burnett, Saatchi&Saathi and Publicis.
Tatjana was the key person responsible for some of the biggest brand transformations and positionings in the region: Delta Generali brand positioning, Banca Intesa brand positioning in Serbia, Telenor positioning in Serbia, Telenor Djuice launch in Montenegro, Doncafe brand transformation, Happy Pek business and brand transformation in Slovenia, Gazprom gas station positioning in Balkan region, Nescafe 3in1 brand transformation in the Balkan region, Devin Mineral and Devin Spring (leading Bulgarian water brand) brand transformation, Komercijalna bank brand transformation, Nectar brand and portfolio transformation, Societe Generale bank brand transformation.
Committed to discover and strengthen the shared value between company, brand and people, she created and conducted numerous brand, communication and brand archetype workshops for some of the largest brands in the region.
Her key strengths are ideation, intellection, relator, strategic and learner, but her greatness lies in designing the meaningful transformation for your business and brands, that really make a difference in people’s life.