Jelena is comprehensive marketing professional, with strong academic background, particularly specialized in strategic business and marketing planning, brand and brand personality concept, organizational culture and people development. By working at an integrated marketing and communications agencies, she has worked with leading multinational companies, as well as local companies, in a wide range of industries.
Jelena’s commitment to further development of marketing and brand as one of the most important business disciplines has been reflected through her scientific and academic work. As a Associate Professor at Faculty of Media and Communications, as well as a PHD researcher on development of brand measurement scales and further development of brand concept in general, she is trying to educate future marketing professionals and promote importance of these business disciplines. Within her custom-made educational program for startups, micro, small and medium businesses that has strong potential to become recognizable and powerful brands, Jelena is realizing her purpose to help and support those brands on their way to success.
Actively engaged in industry trends and development, as a researcher, lecturer, speaker on numerous local and regional conferences, as well as author of numerous professional articles and columns.
Author of the educational and professional blog misliLica, about marketing and social issues, presented through topics apparent to each individual.
One of the Jelena’s most important driver is lifelong education and learning, and some of favorite certifications are Neuromarketing professional certification and The Coaching Skills Certificate awarded by The Academy of Executive Coaching.
Member of the International Advertising Association and Serbian Association of Managers SAM.